Ep. 98: Joel Makower – co-founder & chairman of GreenBiz ||
A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, titles include: ‘The New Grand Strategy’, ‘Strategies for the Green Economy’, ‘Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World’, ‘The Green Consumer’ – just to name a few. Awarded the Hutchens Medal by the American Society for Quality, The Associated Press has referred to him as “The guru of green business practices.” In 2014, Makower was inducted into the Hall of Fame of the International Society of Sustainability Professionals.
Much of our conversation in this episode focused on the Circular Economy. The United Nations Industrial Development Organizations (UNIDO) describes this holistic approach as, “A circular economy is a new way of creating value, and ultimately prosperity, through extending product lifespan and relocating waste from the end of the supply chain to the beginning – in effect, using resources more efficiently by using them more than once. In a circular economy materials for new products come from old products. As much as possible, everything is reused, remanufactured or, as a last resort, recycled back into a raw material or used as a source of energy. ”
three principal topics:
- The creation of new companies and markets for clean energy, clean water, and advanced materials.
- The strategies and tactics that companies use in order to communicate and market their environmental efforts and leadership, especially to consumers.
photo credit: New York Times & Gage Skidmore