As the basis of preventative healthcare, we’ve lost our way in sourcing food for its nutriment at the cost of price alone. Proving increasingly taxing on body and land, an allegiance to the cheap food of modern agriculture has mainlined a steroid-era of commoditized foodstuff built on misguided information, immature science and a lack of transparency to the global mainstream. Now, so widespread throughout the Western diet & world is cheap food, most consumers have a compromised appreciation of food values without knowledge of correlated risk or potential adverse effect.

sourcing matters: © 2019